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The Keys to Freedom: When Will Google Remove My SEO Penalty?

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Google SEO penalties are more common than you might realise. They also happen to well-meaning website owners more often than you might realise! Google’s algorithms are designed to catch actions, not intentions, and so there are many honest webmasters out there currently serving time behind Google bars. It can be frustrating not knowing when your sentence will end, though – today we explore Matt Cutts of Google’s advice about how and when SEO penalties are removed.

SEO Penalties

Algorithmic vs Manual Penalties

The length of your Google jail sentence depends on whether you’ve incurred an algorithmic (computer-imposed) or manual (human-imposed) penalty.

Algorithmic penalties constitute the vast majority of penalties to well-meaning sites, and are imposed once Google’s computer sees that you’d exceeded a limit for some activity or done something that is considered to be black hat, like keyword stuffing or cloaking.

Manual penalties are imposed by the staff at Google, if a report has been submitted to them and they find that your site has broken a rule that can’t be detected automatically. These are less common. If your site has been through the Web Marketing Experts’ SEO process, there is no chance of receiving either a manual or algorithmic penalty.

When are algorithmic penalties removed?

As soon as you have identified the action that is causing the penalty and remedied it, you can re-submit your site to Google, or simply wait for the bots to crawl it, and the penalty should be removed.

When are manual penalties removed?

Manual penalties have a set time associated with them, with Google staff acting as the sentencing judge and deciding how long the penalty will remain for. However, if you have fixed the issue with your site, you can put in a ‘reconsideration request’ to Google, and perhaps get out on parole! These requests can expedite manual, but not algorithmic, penalty removal.


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