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Is Google News for Yews?
Google news sends almost a billion visitors to publishers worldwide … in a month! If you are doing internet marketing for a site with ‘newsworthy’ content, it is well worth investigating how you can...
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Eight On-Page SEO Magic Bullets
In SEO, if your competition is savvy, top search rankings comes down to time, creativity, dedication and persistence. However, if your competition is not savvy, or you are just starting out in the...
View ArticleDIY SEO: Listing in Google Local
If you own a local business and are doing web marketing, but haven’t yet looked at your own listing in Google Local … go do it. Right now, before you read any further. Drill Sergeant Pepper says go go...
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Stop Your Outbound Links Murdering Your SERPs!
We all know that both on-page and off-page internet marketing tactics can help boost your Google rankings. We also know that there are on-page factors that can get you banned from Google – things like...
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Five Reasons Your Site Might Have Been Google-Banned
Much like the God of the Old Testament, Google’s ways are mysterious. Also much like the old God, they are not always fair … sometimes they’ll smite a website that yea, verily, was practicing pure and...
View ArticleFive MORE Reasons Your Site Might Have Been Google-Banned
Despite all of your web marketing genius – you’ve carefully paced your link building activities, kept your keyword density to the minimum of the effective range and been checking for duplicate content...
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20 Teeny Weeny Site Features That Make You Look Like a Spammer!
After you’ve been hanging out on the street corners of the internet for some time, you get to recognise the characters – the websites – you can trust and those you can’t. In many cases it involves...
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Slippery Websites – Do You Have One?
I love the metaphor of ‘slippery’ for a website – I can just imagine the site trying to hold onto visitors that are like egg white … they fall apart in your hands and slip down your wrists. Or the site...
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Five Checkpoints Before You Start Social Media Marketing
Social media marketing is going to be a critical strategy for businesses to learn to take up. Many traditional style stores find it incredibly counter-intuitive to ‘become friends’ with their...
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Why Does the Internet Suck?
Ha haa! We hear so much about the benefits of the web, SEO and internet marketing… its power to make money, to connect people with other people and with products, to give us more decision-making power...
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4 Biggest SEO Cash Leeches
SEO can be great for business. Can be really, really great for business. We’ve personally seen quite a few companies make million-dollar differences to their bottom line, in as little as 12 months....
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Why Customer Service and SEO Go Hand in Hand
We’ve often talked on the blog about how SEO and web design, for example, go hand in hand. We’ve talked about how SEO and conversion optimisation are two very complementary practices. Obviously,...
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4 Principles of Customer Service in Internet Marketing
For some people, good customer service comes naturally. But in many companies (very understandably!), people who are really specialists in very diverse fields have to engage in the customer service. We...
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4 More Principles of Customer Service in Internet Marketing
We’ve been looking at how some non-SEO related factors can really suck up the true value of the SEO itself, and subvert its end goal … to make your business money. Inattentive or badly coordinated...
View ArticleSuccessful Tweets … From Bones to Embodied
Every studied cell biology? For a tiny thing, they are pretty complicated! The same is true of Tweets. They may be only 140 characters long, but they can speak volumes both within and between their...
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How to Beat a Behemoth SEO Competitor – The Big List of Underdog Tactics
Sometimes an SEO campaign seems hopeless. Much like at Kokoda on the Owen Stanley track, your larger competitor outnumbers you in staff and resources. They seem healthier and more experienced … but if...
View ArticleHow to Beat a Behemoth SEO Competitor – The Big List continued
One of the greatest pities in the SEO world is when a great company fails to optimise their site because they feel they can’t compete with another large company that has more online experience, more...
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How to Beat a Behemoth SEO Competitor – Final tips
Beating a well-established Google number 1 in their own niche isn’t easy … but it is certainly possible. The greatest crime would be not to try …especially when we’ve given you so many awesome tips for...
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Is Your Business Being Squatted On?
Some human predictions about the future have been amazingly accurate … just check out the Paleo Future blog. Some things we never saw coming … including the idea that there could be a full-time income...
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Best Web-Based April Fools Hoaxes
The internet has made loads of things so much cooler. Sitting in front of a computer all day and all night, for example! Web marketing has unlocked the door to business success for many … the web in...
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15 Words to Cut From Your Site Copy
As Seth Godin once wrote (yes, I promise he did … I just can’t remember when!), fear is one of the two biggest killers of creativity. The other is a lack of imagination – just so I don’t keep you...
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5 Things to Remember About Designing Websites for Teenagers
To both adults and children alike, teenagers as a whole seem like a separate species …homo sometimes-sapiens mostly sleepius. And guess what … when it comes to web design, there are different things to...
View Article3 Things That Newbies Need to Know About SEO!
Internet marketing, along with its largest component – SEO – is really coming into maturity as an industry. So much so that we often tend to forget that there are quite a few people out there who don’t...
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3 More Things That Newbies Need to Know About SEO!
Web marketing and SEO is an industry that has evolved very rapidly … mostly due to the worldwide input of the finest SEO minds, and the rapid info-sharing that the internet creates. However, we...
View Article3 Final Tips For Newbies in SEO!
If you’re new to the entire concept of SEO, there is a lot to take in! We answered some of the most pressing and common questions that people new to web marketing through search engines have over the...
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How to Redesign Without Killing Your SEO
For most website owners, managing a redesign while keeping internet marketing rankings intact is one task that is just a bit too technical. What your internet marketing firm has on hand is the book “68...
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Diagnosis: Link Farm
Ask what a link farm is on any forum or message board, and you’ll draw hundreds of comments doubting that you have the necessary intelligence to stay alive, if you don’t know such a basic fact!...
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The Legalities of Linking
If you’re a website owner, then linking out is probably almost as big a part of your SEO marketing strategy as getting inbound links. Today we look at some of the legal issues around linking. The...
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Top 3 Accessibility Tips for Web Pages
90% of the world’s web searcher use Google when they need to find something. It is tempting to forget about that 10% in your internet marketing … until you realise exactly how many individuals that...
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Misspelt Domain Names – a REAL Internet Marketing Tactic?
There is a lot of traffic in common misspellings. That is probably what prompted Google to implement its ever-so-handy ‘Did You Mean?’ feature for searches! However, browsers aren’t so smart – they...
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5 Golden Rules for Writing PPC Ads
They’re only 140 characters … not a lot to squeeze an offer into! You can’t write a PPC ad for web marketing without a set of rules and best practices – today we check out 5 essential guidelines. A big...
View ArticleGreat Website Content – Google’s View, Visitors’ View
Look at any search engine optimisation or web marketing guide, and they’ll all tell you that you need great content before you do anything else. So, what makes great content? Turns out there are two...
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How Has the Internet Changed Our Lives? Part 1
There is little question that the internet has changed our lives. But sometimes, when you’re looking from afar at a forest, it’s difficult to see the trees! Today we begin a multi-part look at the...
View ArticleHow Has the Internet Changed Our Lives? Part 2
Last time we began our look at how the internet has changed our everyday lives. Truthfully, it’s hard to imagine how the internet, Google, and therefore SEO haven’t had an impact on some aspect of...
View ArticleHow Has the Internet Changed Our Lives? Pt 3
This could very easily have been a 50-part series, rather than just 3! Today we look at some more of the ways the internet has changed our lives … for the same of a little bit of nostalgia, and a...
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“My Website Has a Dream…”
One of the most critical parts of a SEO & web marketing campaign is the goal you have for that particular site. Without a goal, you can spend many thousands and never see any return. Today we are...
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5 Hot Tips for Submitting to Directories
A listing in DMOZ is now one of the base strategies that almost anyone looking to SEO a large site, or one in a competitive industry, must do straight away. It takes a long time to get listed, though,...
View Article5 More Hot Tips for Submitting to Directories
There are a lot of people that have given up trying to get into DMOZ … which is a great pity, since it is still a very valuable link and a staple of internet marketing! Today we continue our list of...
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Focus Groups vs Usability Tests
In SEO, analytics is the be-all and end-all. If something shows up in the numbers, it’s good … if it doesn’t, then it isn’t . However, you wouldn’t be the first person to realise that it’s smarter to...
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Top Excuses for Ignoring Usability Testing … and Why They’ll Cost You!
We’ve been talking about usability testing this week – one of the internet marketing activities that most people don’t bother making the effort with. Here are the top 5 excuses we hear for not doing...
View Article5 Website Development Stages For Usability Testing
Usability testing has been the flavour of the week, and if you’re as fanatical about this ultra-useful web marketing activity as we are, you’ll consider doing your testing at every one of the following...
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5 Quick Tips for Website Hosting
Hosting – one of those silent SEO factors that can have a major impact on your rankings if it goes wrong … but because it goes right so much of the time, we tend to undervalue the importance of having...
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Most Internet Businesses Fail. Why?
There are a lot of stories on the web about ultra-successful businesses … the ones that fail don’t get anywhere near as much press. The reality is that the unsuccessful businesses outnumber those that...
View Article5 Essential Website Success Tactics for 2010
Right now we’re going back … to the future! We spend a lot of time talking about the timeless SEO and internet marketing tactics. Here are the up-and-comers for the year that will continue to be...
View Article5 Website Essentials for Most Effective SEO
SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your...
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SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural
We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”. SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy...
View ArticleTaking Over the World: Setting up Your Site for Effective International SEO
The Internet is the great equaliser, allowing small businesses to compete with large, and everybody to put forth their own opinions. While there are some advantages to being a big fish in the WWW pond,...
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5 Ways to Ensure Duplicate Content Doesn’t Dupe Your SEO
You can’t dupe the duplicate content filter! However, you can have a fairly serious impact on your SEO by having too much duplicate content on your site, even if it is properly credited and legally...
View Article5 SEO Myths Conspiring to Kill Your Rankings
Well-structured, expert SEO help is essential to the success of just about every site on our big, blue internet nowadays! Yet, there are still so many myths and misunderstanding that we encounter...
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The Keys to Freedom: When Will Google Remove My SEO Penalty?
Google SEO penalties are more common than you might realise. They also happen to well-meaning website owners more often than you might realise! Google’s algorithms are designed to catch actions, not...
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